3 July 2024
general impression
Never before has the Upstream: Music x Design Grant Scheme seen so many applications being considered as in this year’s first round. Of the 29 subsidy applications taken into consideration, 9 are receiving grants. The Fund is awarding subsidies for the fifth year in a row via the Upstream Grant Scheme to projects that focus on innovative (and often artistic) applications of design, image or technology within pop music.
The proportion of starting grants was relatively small this round: less than a third of the total. This is in contrast to the last round of 2023, where the vast majority of applications were for a starting grant. The increasing number of applications is mainly due to the fact that this is the last year of the Upstream Grant Scheme. Applicants can only submit a plan this year to be eligible for funding, putting additional pressure on the available budget per round.
Another striking feature of this round is that almost all the applications submitted were accepted for consideration. Typically, there is a fixed proportion of applications that do not align with the grant scheme. These are often projects where there is no collaboration between musician(s) and designer(s). Or projects where there is not enough of a design issue involved, such as audiovisual productions (video clips).
So, in addition to the quantity, the quality of applications has also increased. Applicants seem better informed about which projects are eligible for funding. It is also notable that this round saw many applications for developing visuals (some 3D) at live performances. However, projects applying AI were actually less common than average this round.
Notable projects in this round include: