Salone del Mobile 2015 | Label Breed B.V.

Breed facilitates cooperation between manufacturers and designers from the earliest phase of the design process, in which dialogue between the parties and reinforcing each other's knowledge and skill are pivotal. This results in an efficient product in a shorter time, because designers are not hampered by impracticalities during production and manufacturers can think outside the box of their usual approach. The resulting products are optimal, according to Breed, because material and technology as well as design acuity are exploited to the full. Breed intends to use this approach to realize innovative interior objects with a unique story. The five designers who are involved in this process are Studio Wieki Somers, De Makers Van, Chris Kabel, Christien Meindertsma and Marleen Kaptein. These designers are collaborating with six manufacturers: 3D Metalforming, Lovink, Sneeboer, NPSP Composites, Enkev and Kumagaya. The aim of Breed's group presentation during the Salone del Mobile is to showcase the label's vision. The participants will be showing various works that arose from these collaborations, thus providing an inspiring example for professionals, media and consumers. They also hope to shed light on the manufacturing sector's potential to contribute to innovative design. The Breed label also aims to encourage the manufacturing sector to enter into similar projects with designers.