4 dec '14
On Saturday, 29 November a group of senior citizens from the Gangnam Senior Plaza visited the pavilion. This was a highlight for the designers, as this is the target group for their projects. The senior citizens were enthusiastic. Also the project by Michou Nanon de Bruijn caught the attraction of the seniors. The group already talked about the costs of a ticket for the BrainTrain and if the train could drive in South Korea. Julia van Zanten discussed her Protective Underwear project with an elderly Korean woman, who emotionally indicated that she believed such projects would truly allow her to grow old more happily.
Interaction in projects for senior citizens
Jules van den Langenberg seized the chance to play bingo with visiting senior citizens, using his specially designed bingo set. The lamps by Studio Toer, which react to movement and sound, were a hit with the Korean public. ‘With our designs we want to ensure that objects which are usually static can display autonomous behaviour. We therefore focus on interaction and the creation of a dynamic atmosphere. Many of our projects come about because we explore things in a playful manner,’ Studio Toer’s Castor Bours and Wouter Widdershoven explain. ‘Our lamps bring vitality into the home, showing that furniture can provide company, for single elderly people, for example.’
By and large the festival was more of a consumer fair where businesses marketed their newest gadgets. This setting nevertheless presented opportunities for the designers to stand out. Many visitors passed by because the pavilion conveyed the festival’s theme so clearly. The Dutch approach also attracted media attention, with various designers giving interviews for magazines and TV, and there were plenty of requests for press packs.
The Holland Pavilion was made possible by the Creative Industries Fund NL, the Dutch Embassy in South Korea, the Design House and the East West Education Center.
Seoul Design Festival Holland Pavilion. Photo by Jacques & André
Lisa Mandemaker - Zero Hour. Photo by Jacques & André
Harm Rensink - Bed of Olfaction. Photo by Michou Nanon de Bruijn
Studio Toer – Moti. Photo by Jacques & André
Bingo project by Jules van den Langenberg - The Medicine Called Fun. Photo by Michou Nanon de Bruijn
Contestants during the Bingo project. Photo by Michou Nanon de Bruijn
Holland Pavilion with at front the project Re-covered - Anne Feikje Weidema. Photo by Jacques & André
Juliette Huygen - Euthanasia. Tales of Happily Ever After. Photo by Juliette Huygen
Julia van Zanten - Protective Underwear. Photo by Michou Nanon de Bruijn
Holland Pavilion with at front presentation of Tea-set Touch - Inge Kuipers. Photo by Jacques & André
Image from the Brain Train out of the project Het NieuwGrijs - Michou Nanon de Bruijn